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StartupsFebruary 5, 2026

Dentsu Restructures Global Creative Operations

Y
Yuki Tanaka
Senior Analyst, Kessan Insights
Dentsu Restructures Global Creative Operations

Japan's advertising giant merges its international creative agencies into a single global network.

Dentsu Group Inc. announced a major restructuring of its global creative operations, merging five of its international agency brands into a single network under the Dentsu Creative banner. The move is designed to simplify the group's structure and improve cross-border collaboration for global clients.

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Back to articles
StartupsFebruary 5, 2026

Dentsu Restructures Global Creative Operations

Y
Yuki Tanaka
Senior Analyst, Kessan Insights
Dentsu Restructures Global Creative Operations

Japan's advertising giant merges its international creative agencies into a single global network.

Dentsu Group Inc. announced a major restructuring of its global creative operations, merging five of its international agency brands into a single network under the Dentsu Creative banner. The move is designed to simplify the group's structure and improve cross-border collaboration for global clients.